The Impact of Guided vs. Self-Directed Instruction on Student's Information Literacy Skills

Purpose of the Study. Given the shift toward an increasingly knowledge-based economy, educators and employers have expressed the desire to emphasize students’ information literacy. Being information literate extends beyond the classroom setting and provides skills for independent investigations needed in internships and professional positions in marketing. However, in order to most effectively teach information literacy, what teaching styles are most appropriate? Should students be guided by the instructor or develop skills as independent learners? Our study determines the impact of a guided versus self-directed instruction method on students’ information literacy skills.